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Scholarship applications for Heart O’ Texas Fair and Rodeo now available online

The Heart O’ Texas Fair & Rodeo presented by H-E-B is now accepting applications for their scholarship program. Applications are available from a local high school counselor or online at and and must be postmarked on or before Friday, March 15.

The scholarship program began in 1995 awarding scholarships with a total value of $1,700 to the youth of Waco. Over the years, the number of scholarships has greatly increased and last year a total of $143,000 in academic scholarships were awarded to 48 Central Texas students. To date, more than $3 million overall has been committed. The Scholarship Committee strives to provide financial assistance to students who have proven academic and leadership abilities, good citizenship and financial needs.

Applicants are evaluated on leadership, citizenship, neatness of application, financial need and academic performance. Each applicant must provide a sealed official high school transcript, recommendation letter from their principal or counselor, two letters of recommendation from non-family members and a one-page essay.

“This scholarship program is at the heart of why we do what we do,” stated Wes Allison, President/ CEO of the Extraco Events Center and the Heart O’ Texas Fair & Rodeo. “The Heart O’ Texas Fair & Rodeo is committed to assisting Central Texas students further their education through scholarship dollars since the cost of education continues to rise and is almost out of reach for some very promising students.”

Applications can be picked up from a local high school counselor, online at or or in the Heart O’ Texas Fair & Rodeo Office at 4601 Bosque Boulevard. All applications must be postmarked to the Heart O’ Texas Fair & Rodeo on or before Friday, March 15.

The Extraco Events Center, home of the Heart O’ Texas Fair & Rodeo, is the center of entertainment in Central Texas. Its mission is to produce events for education, entertainment and agricultural experiences while giving back through youth scholarships. The premier facilities host over 225 events with an attendance of 420,000 and a $47 million economic impact annually. The 2019 Heart O’ Texas Fair & Rodeo will be held Oct. 3-13. For more information about the Extraco Events Center, visit .

The Cameron Herald

The Cameron Herald
P.O. Box 1230
Cameron, Texas 76520

Phone: 254-697-6671
Fax: 254-697-4902