Milam County beef producer launches partnership with Walmart
Shoppers across the southern U.S. will soon be able to find beef from a Milam County business on the shelves at Walmart.
Walmart is celebrating the launch of McClaren Farms Beef – high quality beef that will deliver tremendous value to shoppers in nearly 500 stores across five southeastern states, including Alabama, Florida, Georgia, Mississippi and South Carolina.
McClaren Farms is part of the 44 Farms family, based right here in Milam County. Bob McClaren with 44 Farms said Prime Pursuits is the branch of the business that provides beef to Walmart.
McClaren Farms is the first launch from Walmart to its end-to-end Angus beef supply chain program. The new innovation aims to deliver quality beef options to Walmart customers while also meeting heightened demand for added transparency and sustainability.
“The grocery business is always changing, and customers’ expectorations are higher than ever,” said Davis Baskin, vice president of meat at Walmart. “Our end-to-end Angus beef supply chain is an industry-leading innovation that allows us to deliver high-quality Angus beef, like McClaren Farms, to our customers.”
With McClaren Farms, Walmart is bringing its customers a new, high quality product that also delivers on the added transparency they’re looking for through a collaboration with fourth-generation rancher McClaren. The new supply chain model delivering McClaren Farms to customers support ranchers, too, by creating steady demand and stability in the marketplace.
“No bigger paradigm change has taken place in the beef industry than what is happening with Walmart bringing truly high-quality, all-natural, no hormones-added Black Angus beef to its customers,” McClaren said. “This bold vision gives Walmart a special place at the table by contributing to the most enjoyable and memorable moments in the lives of its customers.”
McClaren said there aren’t currently any plans that he knows of to expand the label to Texas Walmart stores, but he hopes it will grow and be a possibility in the future.
He said they have 850 Angus cattle producers across the U.S. that are part of the sourcing for feeder cattle fro the brand. Most of the office staff in Cameron manages Prime Pursuits along with staff in Hereford. They have cattle at feed lots in Kansas, Nebraska and Texas.
All McClaren Farms beef products are US rancher raised with no-hormones added, so shoppers can trust that each cut of meat will be among the best - and most delicious – they can get, including a selection of specialty items like USD Choice Angus Filet Mignon, T-bone, Porterhouse, Ribeye, Short Ribs, Chuck Roast and more at everyday low prices.